Stay in the loop
This is where you’ll find the latest releases, features, and improvements to Sinch Engage's ecommerce products and integrations - including Shopify, BigCommerce and WooCommerce. Follow this page to get notified when new updates are live.
October 2025
Mailjet email automations
From October 2025, customers who have both an Sinch Engage account and a Mailjet account, will be able to set up SMS automations, which will be triggered by Mailjet email sends. This provides customers with the ability to follow-up or perform a number of different actions within the Sinch Engage platform off of the emails they've sent to drive sales, act as reminders, or enhance their contact segmenting.
RCS ROI reporting
Customers who have an RCS agent set up will now be able to report on the success of their campaign sends, broken down by channel. This new RCS ROI reporting will allow customers to view each channel used within a campaign, the specific numbers for each channel, and the important success metrics (revenue and ROI).
July 2025
Monthly Wrap-up Email
From July 2025, Sinch will provide a monthly wrap up of your ecommerce account - providing an overview of usage, highlights features, metrics and visualisations that demonstrate the ROI achieved, areas of opportunity and actionable insights saving you time by quickly assessing your progress.
June 2025
WooCommerce integration
We're excited to announce that Sinch now offers a WooCommerce integration for our ecommerce users! For ecommerce businesses who want to increase engagement with your community and convert online visitors to shoppers - this integration harnesses the power of two-way messaging and reporting to build customer loyalty.
April 2025
Ability to Configure Attribution Settings for ROI Reporting
Ecommerce customers have the ability to configure how ROI Attribution is calculated by providing the ability to configure the timeframes for both Abandoned Cart and Campaign Reporting.
Previously all ROI reporting was defaulted to a 72 hour attribution range. We now provide you with the ability to configure this from the Attribution tab within Settings.
March 2025
Dedicated number and Alpha Tag usage within Shopify Flow
Allowing for increased personalisation for your Shopify Flow automations, you're now able to select a Dedicated Number, or Alpha Tag associated to your account when triggering messages. Previously this was not possible, and any automation would default to your Shared Pool Number.
Enhance BigCommerce Settings Configuration
Reducing potential confusion and uplifting the experience when configuring your BigCommerce integration. Through added tool tips, clearer call-to-actions, and a flow that makes more sense, we expect the integration process is now easier and quicker.
February 2025
Abandoned Cart ROI reporting uplift and Campaign ROI reporting uplift
You now have the ability to export results for both Abandoned Carts and SMS Campaign ROI reporting. This allows you to dig deeper into your sales results, and enhance data you might already have within any other marketing or analytics platforms. This feature is applicable to both BigCommerce and Shopify integrations.
January 2025
Enhanced Shopify Onboarding
Reducing potential confusion and uplifting the experience when enabling your Shopify integration. Through added tool tips, clearer call-to-actions, and a flow that makes more sense, we expect the integration process is now easier and quicker.