Following compliance best practices protects your business and ensures your campaigns reach the right audience. This guide covers key steps for managing opt-outs, using approved sender IDs, and sending only to contacts who have opted in.
Include an opt-out option
For any marketing messages, give recipients a clear way to unsubscribe e.g. include instructions to reply with 'STOP'. Once a contact replies with the opt-out keyword, the system automatically prevents them from receiving future messages through SMS for the HubSpot app.
Registered alphanumeric sender ID rules
Sending messages using a registered alphanumeric sender ID (formerly alpha tag) can help with brand recognition (as opposed to a mobile phone number), but recipients can't reply directly to your messages. Additional compliance steps are also required to ensure that recipients can still opt out.
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Only send to opted-in contacts
Only send marketing messages to contacts who have explicitly opted in to receive marketing communications from your business.
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