HubSpot | Key information and considerations

Character limits, supported message types and setup considerations to review before getting started with Sinch Engage and HubSpot. 

Character limits

Message costs are influenced by the number of messages sent, which in turn depends on the number of characters in each message.

In some cases, SMS character limits can vary - particularly when the message includes special characters (Unicode characters) e.g. emojis. These characters reduce the maximum length of each message, which can increase the total number of messages sent.

Find a detailed explanation about understanding character limits here - using special characters shortens your message length allowance.

When composing a message to send to a contact, the integration automatically detects any Unicode characters and will show an alert.

When composing and sending messages via HubSpot workflows, no alert will be shown if the message contains Unicode characters which may affect the character limit and message count.

Supported message types

Current supported message types include:

• SMS
• MMS
• WhatsApp
• File attachments

HubSpot-specific behaviour

Contact syncing:

• Sync frequency: Real time & every 24 hours
• Sync duration: Approximately 100k contacts

Data syncing from HubSpot into Sinch Engage:

• First Name
• Last Name
• Phone Number
• Email
• Phone Number (As WhatsApp number)
• WhatsApp Opt-Out Status

Data syncing back from Sinch Engage into HubSpot:

• SMS Opt-out Status
• WhatsApp Opt-Out
• Inbound & Outbound SMS/MMS Messages
• Inbound & Outbound WhatsApp Messages