HubSpot | App Home - Reporting and campaigns
The App Home feature in HubSpot centralizes reporting and campaign tools in a single place, providing a more seamless experience for users.
Campaign reporting
To see campaign reporting directly in the HubSpot platform:
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Navigate to the App Home section by clicking on the Marketplace icon in top navigation bar and then on the Sinch integration.
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You can view all the Campaign Reports here. You can filter by Date, Channels or Status as well as search by campaign name to quickly find what you’re looking for.
- Click into a report to explore further.
The reporting in HubSpot will be similar to the SMS/MMS campaign analytics and RCS campaign analytics available in the Sinch Engage platform.
Analytics tab
In the Delivery section, you can see stats such as Audience size, Sent, Delivered, Responses, Opt-outs. Click on the filter icon to customize your view and include additional metrics e.g. RCS Read, Undelivered (failed, rejected, stopped, expired), Clicks, Submitted, Sending, Invalid.
In the Engagement section, you can see a detailed breakdown of how recipients interacted with your message campaign e.g. RCS campaign sent from HubSpot.
Engagement matrices (Engagement path and Click activity) are displayed for RCS so you can see how that channel performed - including trackable short link clicks.
In the Overview section, you can preview the exact message sent to the handset, including all rich content for RCS messages e.g. carousels with video.
Message activity tab
Check the Message activity tab to dig deeper into the insights e.g. Outbound, Inbound, Opt-outs, Undelivered & rejected, Clicks, No response.
Generate a campaign report from a workflow
To link a campaign to a report, add the workflow ID in the action. After sending the campaign, you can use that name to search for the report under the Reporting section in the Sinch integration App Home.