HubSpot | Use active segments (lists) to track link clicks
Tracking segment (link) clicks helps you understand engagement and optimise future SMS campaigns. By creating an Active Segment in HubSpot, you can easily identify which contacts clicked a link in your message - all in one place.
Note: This only tracks links in messages sent from HubSpot. The link has to be clicked from an end-user and the segment has to be saved in order to run.
Active segment for link clicks
You can create a workflow to add link clicks to an active segment. To set this up:
- From the left-side navigation, click CRM and then Segments (Lists).
- Click the Create segment button.
- Select a Contacts based segment.
- Click Next.
- Rename your segment e.g. Link clicks.
- Click the + Add filter button.
- Click on Events and scroll down to Integration filters.
- Select Sinch SMS & MMS.
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From the filter categories, select Sinch SMS & MMS: SMS Link Click properties.
- From the properties, select click Url.
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Configure the filter parameters to is equal to any of, then enter the URL that you want to track - make sure it's the same as it is in your SMS message(s).
The filter criteria has to be the exact site sent from the initial content e.g. https://www.sinch.com and not a shortened version even if our URL Shortener feature is enabled (https://nxt.to/).
- Once you're ready, click the Review and save button.