Create and send a Mobile Landing Page (MLP)

Mobile Landing Pages, or MLPs, let you extend your SMS journeys with personalized web pages that include clear calls to action or trackable barcodes. Built-in analytics help you measure engagement and campaign performance. This article explains how to create, customize, and send your own Mobile Landing Pages.

Creating Mobile landing page content

1. Once you have the feature activated on your account, navigate to Extensions > Power-Ups. In the Mobile landing pages section, click on Manage.

   

2. Scroll through the template options and click on Use Template under the template you wish to customize.

   

3. Drag and drop (or use the Browse function) your header and logo images into the upload box, and add the URL you want to direct your customers to when they click on your logo. There are placeholder images in place which you will need to remove to upload your own. Do this by clicking Remove in the upload field. The preview viewer on the right-hand side will update in real-time.

   

4. Customize your Copy - Use the text boxes to edit your headline and body copy. You can add personalization to these fields by using variable fields such as #firstname# to address the content to each recipient by name:

5. Customize your buttons and/or barcode - the Call to Action (CTA) buttons can be customized in terms of both the text they contain and the URLs to which they point (i.e. where the recipient will be directed when they click on a button). You can also use personalization in the button text if required.
   

• Creating "tel:" and "sms:" links as your call to action (CTA) - If you want your customers to call or text your business, use the link format "tel:1800123456" or “sms:1800123456” in your CTA link (and replace 1800123456 with your business phone number). If you send to overseas customers, make sure to include a country code (e.g. "+6412345678")
• Creating "mailto:" links as your call to action (CTA)- If you want your customers to email your business, use the link format  mailto:example@email.com in your CTA link (and replace example@email.com with your business email address).

• Barcodes - If you have selected a template which includes a barcode, then you need to enter the barcode data here as well:

  

Format your design

Select the font styles and color for your headline, body, and buttons by clicking on each tab and selecting from the drop-down font list and color palette:

You can toggle between HSL, HEX, or RGB color codes by clicking the arrows as shown below, then simply enter values in the fields displayed. This is especially helpful if you need to color-match to brand guidelines:

Save your Design

First you should give you landing page a name in the last field, as shown below. If you just want to save the template for later use, click on Save & Close. If you wish to proceed to send your landing page to a target recipient list, click on Save & Add to Message. 

Sending your Mobile Landing Page

Just like sending a normal message, either choose your contacts from your address book or upload a CSV, and then write your message. To add your landing page in simply click on Landing Pages and choose the message you wish to use:

If you want to remove the landing page link from your message or want to change which mobile landing page to attach, click the small X on the right hand side of the pill:

You can preview how the landing page will look on a customers handset using the toggle on the preview image on the right hand side:

Once you're happy with your message, you can either save it as a draft, send yourself a test message first, or click Send Now to initiate the campaign. In the Message details section you also have the option to Schedule the campaign to send at a specific time of your choosing.