Goal: Drive engagement and sales for launches and events.
- Increase traffic
- Drive conversions
- Build anticipation
- Engage subscribers
- Track ROI
Customer scenario
Customer industry: Applicable to all ecommerce businesses
Timely communication is critical for successful launches and events.
Implementation requirements
Product setup:
Engage widget sign-up forms configured
Messaging channels enabled
Subscriber capture workflows set up
Data requirements:
Subscriber list
Event or product launch details
Workflow summary
- Trigger: Launch or event
- Action: Send notification
- Audience: Subscribers/customers who want to know about events or new product launches.
- Result: Increased engagement and sales
Key use case and setup guide
Business need: Subscribers are alerted about special events or new product launches via SMS/WhatsApp.
Workflow setup:
Sign-up form is configured using Engage widget sign-up forms.
The form is added to store.
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Customer subscribes for notifications on events or product drops.
The customer receives pre-launch notifications via selected channel.
Customer clicks the link, browses products, and makes a purchase.
Results:
Ensures highly engaged users are informed first
Drives traffic and sales during launches
Builds excitement and anticipation
Clear ROI tracking
FAQs
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When should I send launch messages?
Before and at launch.
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Can I combine channels
Yes - SMS, WhatsApp, and email together perform best.