The Sinch for HubSpot integration includes native support for HubSpot Custom Objects, empowering users to build advanced, automated messaging workflows that align perfectly with unique business processes.
Custom objects
HubSpot custom objects are flexible data structures that allow businesses to store and organize information in ways that are not possible with HubSpot's standard objects e.g. contacts, companies, deals, and tickets. Custom objects give users the ability to tailor their CRM to their specific needs.
Customizable Fields: You can create custom fields in a custom object to store specific data unique to your business or process.
Associations: Custom objects can be linked to standard HubSpot objects e.g. contacts, companies, deals, etc. enabling users to create relationships between data sets.
Workflows and Automations: You can use custom objects in HubSpot workflows, automations, reporting, and even emails, making it easier to tailor your CRM to the specific needs of your business operations.
Before you can send a message
The custom object you create must include a phone number property, as this is required for the Sinch integration to send messages.
Refer to this guide on how to add fields to a custom object, and see this article for more information about the available data types.
Send messages from custom objects
To send a message from a custom object:
- From the left-side navigation bar, click on CRM and then on your custom object e.g. Cars.
- Click on the specific object record e.g. av-234.
- On the right-side menu, scroll down to Sinch SMS MMS WhatsApp and RCS.
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Click on the Send or reply button to open the Message feed pop-up box.
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In the Message feed pop-up box, compose your message and sender settings (click Sender ID to open more settings) then click the Send (or Schedule) icon.
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You can view all activity related to the custom object in the Activities section.