Skip to main content
Contact Support ⬈ Login to the Hub ⬈ Sign in

Alpha Tags

Updated

The article describes Alphanumeric Sender ID's (also known as Alpha Tags) and explains how you can set them up to send messages to your contacts. 

What is an Alpha tag?

An Alpha tag replaces a standard phone number with a recognizable name, combining letters (A-Z) and numbers (0-9). This allows your business to display your brand name or any customized text, helping customers identify you immediately when receiving SMS.

Things to note:

  • Alpha tags are subject to approval and can only be utilised in some regions - more information can be found in this article - Which countries support Alpha Tags?
  • Alpha tags only support 1-Way messaging, which means customers cannot reply 
  • As customers cannot reply to Alpha tags, it is best practice to consider including an opt-out link in messages sent from them to ensure compliance with regulatory requirements when sending marketing materials. More information on how to do that can be found in this article Opt-Outs.

How to set up an Alpha Tag

1. In the menu, click on  Menu  Settings, then select Numbers:


2. Scroll down to the Alpha tags section, click on Add a tag:


3. Select the countries where you wish to register your alpha tag. You can select multiple countries, if you wish to use Alpha tags to regions not listed you can make an enquiry with our dedicated team.
















4. Enter the alpha tag that you wish to register and make sure to check the box stating that you have a valid use case for registering it.

Important - To edit or update an Alpha Tag you will need to start this process again and create a new Alpha Tag to replace the existing one. Once done you can then click on 'Actions' and delete the original Alpha Tag you were looking to update. 

Once your request for an Alpha Tag has been approved, you can select it on an ad-hoc basis when sending a new message by selecting the option from the Sender ID list in the New Message window:

Alpha

You can also update the default sender ID so that all future messages will be sent from your Alpha Tag - this article can show you how.

 

 

Related articles